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Whitewater Fishing gear will be premiered and promoted on The Next Bite TV, which airs on the Discovery Channel, CBS Sports, and several streaming channels. The hosts of the highly rated show will personally represent the Whitewater Fishing brand as well. Hosts Chase Parsons, Korey Sprengel, Tom Kemos, Gary Parsons, and Jason Przekurat will be heavily involved in product development, too, testing garments from early samples all the way through to final production.