Shop Whitewater Fishing’s spring collection and more at SCHEELS – online and in stores
Every independent sporting goods store and big box chain has a backstory, and most storied and compelling. SCHEELS is no different…
The esteemed retailer established its formative roots in 1902 when German immigrant Fredrick M. Scheel and family earned $300 from their first potato harvest and invested the money in a small hardware and general merchandise store. Fast-forward to 1972 when the now chain-of-stores added sporting goods and by the 1980’s were making mass conversions to sporting goods, culminating in SCHEELS first “All Sports Superstore” in Grand Forks, North Dakota, which opened in 1989.
The employee-owned outfitter has gone gangbusters since, now operating 34 stores in 16 states.
And Whitewater Fishing is enthusiastic about partnering with such a staple in the outdoors industry. “SCHEELS is foundational to fishing in the Midwest and becoming so in other regions around the country as they continue planting flags,” said Whitewater President, Aaron Ambur.
“The company’s values align with ours, too,” continued Ambur. “SCHEELS talks about excellence, expertise, valuing its customers, providing the best possible experiences, and community. This is who Whitewater is as well.”
Anglers can explore Whitewater’s spring collection now on the SCHEELS website. The Whitewater assortment includes both new for 2025 and popular and proven gear. Here are few key pieces from the spring collection.
Great Lakes Pro Jacket and Bib
The Great Lakes™ Pro Jacket features advanced stretch fabric and a thoughtfully engineered design to yield freedom of movement, ensuring you can cast, reel, and move with ease. Its robust 3-layer design features a poly/spandex shell and smooth polyester lining. With a waterproof and windproof laminate, along with taped seams, The Great Lakes Pro Jacket is rendered impenetrable and fully prepared for stormy conditions. The three-piece hood, equipped with multiple adjustment points, an extended collar design, and hook and loop cuff adjustments, protects you from the elements and wind effectively.
The Great Lakes™ Pro Bib is designed to remove all the restrictions of traditional bottoms. With advanced stretch fabric and a precision-engineered fit, this bib allows you to move freely when crouching down to check a line, reaching for gear, or shifting positions. Like the Jacket, the Bib’s durable 3-layer design incorporates a poly/spandex shell and smooth polyester lining, making it easy to put the bibs on and off. A waterproof and windproof laminate, along with taped seams, makes the bibs impenetrable, ready to withstand any wet conditions. Its adjustable suspenders feature a silicone grip to keep the straps securely in place, while the waist-high leg zips offer convenient on and off access.
The Buoy™ HD Hoodie has a heft and feel that exudes warmth and durability via its comfortable, heavy-duty cotton-poly blend. An adjustable hood shock cord and locks allow for a custom fit while its DWR treated repels moisture. A kangaroo pocket with two zip-closures keeps hands warm while preventing phones, car keys, or sunglasses from ending up in the water. Front and back shoulder reflective tape provides a measure of safety and security. The rib knit cuffs and fitted waist prevent drafts and heat loss.
Whether you’re layering up for a cold morning on the water or heading into town after a long day of fishing, the Luswea Jogger Pant delivers comfort, style, and performance in one package. Built with soft, stretch fleece for warmth and a DWR treatment to shed light moisture, these joggers keep you dry, cozy, and ready for anything. The tapered fit and elastic cuffs stay put under bibs or boots, while multiple functional pockets ensure your essentials are always within reach. Designed for limitless versatility, the Luswea Jogger is the go-to pant for anglers who demand all-day comfort—on and off the water.
The most talked about raingear in fishing for its outstanding performance at surprisingly low price. Made of a breathable 100% polyester stretch fabric with DWR, the jacket features a three-piece adjustable hood and shock cord and adjustable waist hem, oversized zipper pockets, double-tapped seams, YKK zippered pockets, a protective storm flap, and adjustable Velcro cuffs. The pants offer a comfortable fit with adjustable shock cord elastic waistband and Velcro-adjustable cuffs. Packable pouch included.
Striking the perfect balance between comfort and durability, these cargo pants feature a modern cut and nylon/spandex construction that offers just the right amount of stretch for an optimal range of motion. With ample pocket space – including secure zip cargo pockets on the sides, 2 front hand pockets, 2 zippered back pockets, and a knife pocket – they cater to all your essential storage needs. Reinforced stitching and heavy-duty belt loops add to the durability. Offering optimal moisture-wicking performance, they are also antimicrobial-treated to combat unwanted odors even after hours of wear. The fabric is UPF 50 rated, ensuring you have maximum sun protection.
Lightweight, poly/spandex fabric delivers 4-way stretch for maximum mobility and flexibility. A DWR treatment helps to repel light moisture you’ll encounter on the waves. Three open pockets provide plenty of room with immediate access and two zip-closure pockets keep your most important items secure. Also features a zip-fly with a button closure, belt loops, and a comfortable 10” inseam.
Rays Performance Long Sleeve Hooded T-Shirt
Engineered with cutting-edge cooling fabric technology, this shirt is enhanced with flexible stretch for improved mobility, top-notch UPF 50+ sun protection, and a versatile design featuring a hood and integrated gaiter for comprehensive coverage. The neck gaiter has perforated laser-cut holes for enhanced breathability, while a lower snap on the hood ensures it stays secure in windy conditions or when ripping across the water. The fabric is also moisture-wicking and antimicrobial.